Fluid Layer Helmets to protect against oblique impacts

I'm now beginning to look in depth in every specific prevention technique possible to reduce the rate of receiving a concussion.

Right now I am focusing on helmets, more specifically fluid layer helmets. I believe that radical changes need to be taken in this department because helmets are used in football and other sports at all age levels.

http://www.gizmag.com/mips-helmet-technology/21656/
A company in Sweden called MIPS is developing a fluid layer helmet to protect against oblique impacts.
http://apps.research.ufl.edu/otl/pdf/marketing/13586.pdf
http://w3.cns.org/dp/2011CNS/1250.pdf
The University of Florida is also trying to develop a fluid layer helmet. I believe that, while in its infancy, fluid layer helmets may be a piece of the solution needed to reduce the rate of receiving concussions.
http://www.popsci.com/science/article/2013-08/helmet-wars-and-new-helmet-could-protect-us-all?page=0%2C3
Another, longer article about "The Helmet that May Save Football"

One question I should probably address is what do I mean by fluid layer. Firstly, I'm talking about Non-Newtonian fluid, so nothing like water or any liquid of that sorts. Non-Newtonian fluids are things like magma, lava, yogurt, and mucus. There is a shear thickening and thinning associated with Non-Newtonian fluids.